Creating Pull

From Joe Ely's "Learning About Lean" web log comes an interesting article on serving your customer. Regardless of the business we're in, we all have customers. This article illustrates how different Baldrige categories are linked. Category 3, Customer and Market Focus and Category 6, Process Management, come together in our efforts to create better ways to satisfy our customers, whether they're external or internal. Obviously, there are elements of all six process categories in play here and Category 7, Results, is certainly affected.

Something as simple as a Coke machine can teach us a lot. You don't think the major soft drink companies just stick their machines anywhere, do you? Years of experience have taught them where to put them, what to put in them, and how to merchandise the product. But, even giant companies have to continuously improve.

Read the artile here: Creating Pull, where there is no Pull. As Joe says, I hope this stimulates you to do some creative thinking.

Categories: baldrige, marketing, merchandising